Financial Analysis Techniques

Chapter 11: CFA Level 1 Financial Statement Analysis

Comprehensive ratio analysis and financial modeling techniques

1

INTRODUCTION

Financial analysis is the process of interpreting a company's financial data to assess its performance, valuation, and risk. It forms the foundation of informed investment and credit decisions.

Purpose: Financial analysis helps investors, creditors, and other stakeholders make informed decisions by providing insights into a company's financial health, operational efficiency, and future prospects.

2

THE FINANCIAL ANALYSIS PROCESS

A thorough financial analysis follows a structured, multi-phase framework to ensure a comprehensive and objective outcome.

The Six Phases of Financial Statement Analysis

1

Articulation of Purpose

Define the goal of the analysis. Are you evaluating an equity investment, a credit extension, or something else? Establish objectives and communication lines.

2

Data Collection

Gather necessary information, including financial statements, industry data, economic forecasts, and discussions with company management.

3

Data Processing

Adjust raw financial data for accounting differences, create common-size statements, calculate financial ratios, and prepare graphs.

4

Data Analysis & Interpretation

Analyze processed data to identify trends, strengths, and weaknesses. Use data to build forecasts and valuation models.

5

Conclusion Development

Formulate conclusions and recommendations based on the analysis and communicate them in an analytical report.

6

Follow-up

Periodically review the analysis by comparing actual results to forecasts, revising models and recommendations as needed.

3

ANALYTICAL TOOLS AND TECHNIQUES

Analysts use several core tools to dissect financial statements. These tools are designed to be "size-neutral" to allow for effective comparison between companies of different scales.

Financial Ratio Analysis

The calculation and interpretation of ratios that relate different financial statement items to each other. This is the cornerstone of financial analysis.

Vertical Analysis (Common-Size)

Expresses each line item as a percentage of a common base item. For income statements, the base is total revenue; for balance sheets, it's total assets.

Horizontal Analysis (Trend)

Compares financial statement items across different time periods to identify patterns and growth trends.

Considerations for Comparison

When comparing companies, especially internationally, analysts must make adjustments for differences in:

  • Currency: Translate statements into a common currency
  • Accounting Standards: Adjust for differences between IFRS and U.S. GAAP
  • Fiscal Year-Ends: Be mindful of seasonality and economic conditions
4

CATEGORIES OF FINANCIAL RATIOS

Financial ratios are typically grouped into categories that measure different aspects of a company's performance and financial health.

The Value and Limitations of Ratio Analysis

Benefits:

  • Allow comparison of companies of different sizes
  • Help analyze past performance and future potential
  • Monitor effectiveness of management strategies

Limitations:

  • Require context and comparison
  • Affected by different accounting policies
  • Can be manipulated

A. Activity Ratios (Efficiency Ratios)

These ratios measure how efficiently a company is managing its assets and operations.

Ratio Formula What It Measures
Inventory Turnover
COGS ÷ Average Inventory
How many times a company sells and replaces its inventory over a period.
Days of Inventory on Hand (DOH)
365 ÷ Inventory Turnover
The average number of days inventory is held before being sold.
Receivables Turnover
Revenue ÷ Average Accounts Receivable
How many times a company collects its average accounts receivable over a period.
Days of Sales Outstanding (DOS)
365 ÷ Receivables Turnover
The average number of days it takes to collect payment after a sale.
Payables Turnover
Purchases ÷ Average Trade Payables
How many times a company pays off its suppliers during a period.
Days of Payables
365 ÷ Payables Turnover
The average number of days it takes for the company to pay its suppliers.
Working Capital Turnover
Revenue ÷ Average Working Capital
How effectively working capital is used to generate revenue.
Fixed Asset Turnover
Revenue ÷ Average Net Fixed Assets
How efficiently the company uses its fixed assets to generate sales.
Total Asset Turnover
Revenue ÷ Average Total Assets
The overall efficiency in using all available assets to generate sales.

B. 💧 Liquidity Ratios

These ratios measure a company's ability to meet its short-term obligations.

Ratio Formula What It Measures
Current Ratio
Current Assets ÷ Current Liabilities
The ability to cover short-term liabilities with short-term assets.
Quick Ratio (Acid-Test)
(Cash + Mkt. Securities + Receivables) ÷ Current Liabilities
A more conservative liquidity measure that excludes less-liquid inventory.
Cash Ratio
(Cash + Marketable Securities) ÷ Current Liabilities
The ability to cover current liabilities with only cash and cash equivalents.
Defensive Interval Ratio
(Cash + Mkt. Securities + Receivables) ÷ Average Daily Expenditures
The number of days the company can operate without needing additional financing.
Cash Conversion Cycle
DOH + DOS - Days of Payables
The length of time it takes to convert investments in inventory into cash from sales. A shorter cycle is better.

C. Solvency Ratios

These ratios assess a company's ability to meet its long-term debt obligations.

Ratio Formula What It Measures
Debt-to-Assets Ratio
Total Debt ÷ Total Assets
The proportion of assets financed through debt.
Debt-to-Capital Ratio
Total Debt ÷ (Total Debt + Total Equity)
The proportion of a company's capital structure that is debt.
Debt-to-Equity Ratio
Total Debt ÷ Total Equity
The amount of debt relative to shareholders' equity.
Financial Leverage Ratio
Average Total Assets ÷ Average Total Equity
How much of the asset base is supported by equity. A higher ratio means more leverage and risk.
Interest Coverage Ratio
EBIT ÷ Interest Payments
The ability to cover interest payments from earnings before interest and taxes.
Fixed-Charge Coverage Ratio
(EBIT + Lease Payments) ÷ (Interest Payments + Lease Payments)
A broader coverage measure that includes lease payments, an often significant fixed obligation.

D. Profitability Ratios

These ratios measure a company's ability to generate profits from its sales and assets.

Ratio Formula What It Measures
Gross Profit Margin
Gross Profit ÷ Revenue
Profitability after accounting for the cost of goods sold.
Operating Profit Margin
Operating Income ÷ Revenue
Profitability from core business operations before interest and taxes.
Net Profit Margin
Net Income ÷ Revenue
The overall profitability, representing the percentage of revenue that becomes profit.
Return on Assets (ROA)
Net Income ÷ Average Total Assets
How efficiently assets are used to generate net income.
Return on Equity (ROE)
Net Income ÷ Average Total Equity
The return generated for the company's shareholders. This is a key measure of profitability.
Return on Common Equity
(Net Income - Preferred Dividends) ÷ Average Common Equity
The return specifically available to common shareholders.
5

DUPONT ANALYSIS: THE DECOMPOSITION OF ROE

DuPont analysis breaks down Return on Equity (ROE) into its key components, providing deeper insight into what drives a company's profitability.

The DuPont Models

3-Part Model:

ROE = Net Profit Margin ×Asset Turnover ×Financial Leverage
ROE = (Net Income ÷ Revenue) ×(Revenue ÷ Avg Assets) ×(Avg Assets ÷ Avg Equity)

5-Part Model:

ROE = Tax Burden ×Interest Burden ×EBIT Margin ×Asset Turnover ×Financial Leverage
ROE = (Net Income ÷ EBT) ×(EBT ÷ EBIT) ×(EBIT ÷ Revenue) ×(Revenue ÷ Avg Assets) ×(Avg Assets ÷ Avg Equity)

Key Insights from DuPont Analysis:

  • Profit Margin: A measure of operating efficiency
  • Asset Turnover: A measure of asset use efficiency
  • Financial Leverage: Shows how the company uses debt to amplify returns
  • Tax & Interest Burden: Isolate the effects of financing and tax strategy
6

MODEL BUILDING AND FORECASTING

Ratio analysis is a critical input for building pro-forma financial statements and forecasting future performance. Analysts use several techniques to handle uncertainty.

Sensitivity Analysis

A "what-if" analysis that shows how changing one variable (e.g., sales growth) impacts a forecast. Helps identify key value drivers.

🎭 Scenario Analysis

Explores different outcomes ("worst-case," "base-case," "best-case") by changing multiple variables at once to model different business environments.

🎲 Simulation (Monte Carlo)

A computer-based technique that runs thousands of scenarios based on probability distributions for key variables to model a range of possible outcomes.

Best Practice: Combine multiple forecasting techniques and always validate models against historical performance and industry benchmarks. Remember that financial analysis is as much art as science, requiring judgment and experience to interpret results correctly.

7

ESSENTIAL FORMULAS AND EXAM FOCUS

Key Exam Areas

Financial analysis techniques are high-yield exam material. Master these areas:

  • DuPont Analysis - Both 3-part and 5-part decomposition formulas
  • All ratio formulas - Activity, liquidity, solvency, and profitability
  • Ratio interpretation - Higher vs. lower is better varies by ratio type
  • Cash conversion cycle - Formula and interpretation
  • Average vs. ending balance sheet values in ratios

ESSENTIAL FORMULAS

DuPont Analysis

3-Part DuPont Model:
ROE = Net Profit Margin ×Asset Turnover ×Financial Leverage
ROE = (Net Income / Revenue) ×(Revenue / Avg Total Assets) ×(Avg Total Assets / Avg Total Equity)
5-Part DuPont Model (Extended):
ROE = Tax Burden ×Interest Burden ×EBIT Margin ×Asset Turnover ×Leverage
ROE = (NI/EBT) ×(EBT/EBIT) ×(EBIT/Rev) ×(Rev/Avg Assets) ×(Avg Assets/Avg Equity)

Activity Ratios (Efficiency)

Inventory Turnover = COGS / Average Inventory
(Higher = Better)
Days Inventory on Hand (DOH) = 365 / Inventory Turnover
(Lower = Better)
Receivables Turnover = Revenue / Average Accounts Receivable
(Higher = Better)
Days Sales Outstanding (DSO) = 365 / Receivables Turnover
(Lower = Better)
Payables Turnover = Purchases / Average Accounts Payable
(Higher = Faster payment)
Days Payables Outstanding (DPO) = 365 / Payables Turnover
(Higher can be good for cash management)
Cash Conversion Cycle (CCC) = DOH + DSO Days Payables
(Lower = Better; measures days cash is tied up in operations)

Liquidity Ratios (Short-Term Solvency)

Current Ratio = Current Assets / Current Liabilities
(Benchmark > 1.0)
Quick Ratio (Acid-Test) = (Cash + Marketable Securities + AR) / Current Liabilities
(Excludes inventory)
Cash Ratio = (Cash + Marketable Securities) / Current Liabilities
(Most conservative liquidity measure)
Defensive Interval = (Cash + MS + AR) / Daily Cash Expenditures
(Days company can operate without new funding)

Solvency Ratios (Long-Term Debt Capacity)

Debt-to-Assets = Total Debt / Total Assets
Debt-to-Equity = Total Debt / Total Equity
Debt-to-Capital = Total Debt / (Debt + Equity)
Financial Leverage = Average Total Assets / Average Total Equity
(Used in DuPont analysis)
Interest Coverage = EBIT / Interest Expense
(Higher = Better; shows ability to cover interest)
Fixed Charge Coverage = (EBIT + Lease Payments) / (Interest Expense + Lease Payments)

Profitability Ratios (Returns)

Gross Profit Margin = Gross Profit / Revenue
Operating Profit Margin = Operating Income / Revenue
Net Profit Margin = Net Income / Revenue
ROA (Return on Assets) = Net Income / Average Total Assets
ROE (Return on Equity) = Net Income / Average Total Equity
Return on Common Equity = (Net Income Preferred Dividends) / Average Common Equity

COMMON PITFALLS

DuPont Component Confusion: The 3-part model uses Net Profit Margin, Asset Turnover, and Financial Leverage. The 5-part model decomposes NPM further into Tax Burden, Interest Burden, and EBIT Margin while keeping Asset Turnover and Leverage. Don't mix up the components.

Turnover vs. Days Ratios: Turnover ratios (higher = better) measure how many times an asset cycles per period. Days ratios (lower = better, except DPO) measure the length of time assets are held. Days Payables is an exception—higher DPO can be good because it means the company delays payments and conserves cash longer.

Cash Conversion Cycle Formula: The formula is CCC = DOH + DSO Days Payables. Many candidates mistakenly add all three components. Remember to SUBTRACT payables because delaying supplier payments improves cash flow.

Average vs. Ending Balances: ROE, ROA, and all turnover ratios must use AVERAGE balance sheet values, calculated as (Beginning + Ending) / 2. Using only ending balances will produce incorrect results.

ROE and Financial Leverage: From DuPont, ROE = ROA ×Financial Leverage. If two companies have the same ROA but different ROEs, the difference is due to leverage. Higher leverage amplifies ROE but also increases financial risk.

Inventory vs. Receivables Turnover Bases: Inventory Turnover uses COGS in the numerator, while Receivables Turnover uses Revenue. Don't confuse the two—they measure different aspects of efficiency.

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